![]() When it comes to customer success and satisfaction, your business must collect feedback about your product or service. If you're getting stuck on deciding what to ask your customers, here are some of the types of questions we recommend including on your customer satisfaction survey: Product Usage Open-ended questions are a great way to gain more thorough explanations about your customer’s experience with your brand, but they’re not the only types of questions you can ask. To get the most out of customer feedback you’ll need to make sure you’re asking the right questions. Instead, it's the surveyor's responsibility to create a thought-provoking prompt that engages the participant. Sharing information isn't always an easy task, and it's not the customer's job to provide your business with constructive criticism. If you want to obtain valuable feedback from your customers, then you have to ask them the right questions. Can we send you a list of useful resources for getting the most out of your product?.Would you be open to discussing upgrade options for your product?.Can we connect you with a customer success manager via chat?.If we were to update (insert product feature here), could we reach back out to talk about these changes?.In the future, would you be willing to take this survey again?.May we contact you to follow up on these responses?.What would be one word you’d use to describe us and why?.Why did you choose our product over a competitor’s?.How can we improve your experience with the website or the in-store location?.How can our employees better support your business’s/your goals?.How can we improve your experience with the company?.In your own words, describe how you feel about (insert company name or product here).How likely are you to return to our website?.How likely are you to purchase again from us?.Do you agree or disagree that your issue was effectively resolved?.Did you feel that our team answered your inquiry promptly?.Rate your satisfaction with our team in resolving your issue.How likely are you to recommend (insert product or service) to others?.On a scale of 1 to 10, how satisfied are you with your in-store experience today?.What’s your biggest roadblock when (insert something related to your product)?.What’s your most important priority when (insert something related to your industry)?. ![]() Without them, you’d never know how your customers were feeling, and you’d never be able to meet their needs. With all of this in mind, you get opinions and information about satisfaction levels through your customer satisfaction surveys. If you don’t know their thoughts, you have a lower chance of retaining them, delighting them, or enticing them to make future purchases. Their opinions also shape the customer lifecycle. Their opinions and feedback are two of the most essential factors that validate decisions within your business, allowing you to become more equipped to meet their specific and immediate needs instead of basing your strategy on assumptions. Customer satisfaction surveys help you to better understand and utilize the voice of the customer to better your business’s sustainability and growth. Without question,the voice of the customer is important. The Importance of Customer Satisfaction Surveys Best Practices for Creating Customer Satisfaction Surveys.The Importance of Customer Satisfaction Surveys. ![]() As Derek Sivers from CD Baby puts it, "Customer service is the new marketing." And that couldn't be truer. ![]() Without question, delighting them and encouraging them to become loyal customers is a never-ending commitment. This journey of providing your customers with a positive experience starts from the moment they land on your website and extends beyond the moment they become your customer. This is where customer satisfaction surveys come in, as their results let you know exactly how your customers are feeling - how satisfied they are. How do you gauge their satisfaction or dissatisfaction with your products? And, how do you decide to work on a new feature if you don’t know whether the customer needs it or not? ![]()
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